The Professional Identity Platform for Athletes
Track your athlete development. Document your achievements to foster career growth that extends beyond the game and contributes to the broader sports ecosystem.
Built for Every Stakeholder in the Athletic Ecosystem
Athletes
Programs & Ecosystem Partners
Coaches & Trainers
Track athlete development, document career growth, and build a professional record that extends beyond a single team or season. Virtus allows athletes to maintain continuity across the entire sports ecosystem, including AAU, high school, collegiate, professional, international, and post-playing careers. We ensure that achievements, progression, and experience are never lost in transition.
Coaches & Trainers
Programs & Ecosystem Partners
Coaches & Trainers
Document athlete development, career growth, and leadership impact across teams and seasons within the sports ecosystem. Virtus enables coaches to build a structured professional record that reflects not only wins and roles, but also progression, mentorship impact, and long-term contributions; supporting mobility across levels and into future leadership, training, or executive opportunities.
Programs & Ecosystem Partners
Programs & Ecosystem Partners
Programs & Ecosystem Partners
Maintain continuity, performance insight, and institutional knowledge across the sports ecosystem. Virtus supports sports agencies, scouts, collegiate programs, professional organizations, and corporations in evaluating athlete development and coach transitions for optimal career growth. We provide a trusted, structured record of development, trajectory, and experience over time.
The Athlete's Landscape Has Changed
Why Now?
Previous generations relied on limited exposure and informal networks for athlete development. Today, visibility and opportunity for career growth are shaped by digital presence and structured data within the sports ecosystem.
Yet no durable platform exists to document and connect an athlete’s full journey across levels. Virtus is built for this new era.
Our Vision
Virtus aims to become the foundational infrastructure layer for athlete development within a digital-first era. We believe that athlete growth should be measurable, persistent, and transferable, ensuring that career growth is not lost when teams change or playing careers end, ultimately supporting the entire sports ecosystem.
Leadership
Smush Parker, Founder & CEO
Former NBA player with firsthand experience navigating athlete development, visibility, and opportunity across every stage of the basketball ecosystem- from grassroots and AAU through collegiate, professional, and international play. Smush’s career spans the pre-social-media era, providing him with a unique perspective on how talent, reputation, and opportunity were historically fragmented and often lost as athletes transitioned between levels.
He brings deep insight into the structural gaps athletes face beyond performance alone, including the absence of continuity, documentation, and professional identity as careers evolve. His lived experience informs Virtus’s core mission: to enhance athlete development and ensure that accomplishments and growth persist beyond a single team, league, or chapter of the game.
At Virtus, Smush shapes vision, athlete trust, and ecosystem relevance, ensuring the platform is grounded in genuine athlete needs while positioned to support long-term career growth, both within and beyond basketball.
Noelani Parker, COO & CPO
Product and operating executive with extensive experience in building and scaling data-driven platforms within regulated, enterprise environments. Noelani has led product strategy, AI initiatives, and platform operations at companies including Amazon, Capgemini, and Atos, translating complex technical systems into user-centric products that enhance athlete development and career growth within the sports ecosystem.
At Amazon Alexa, she was part of the leadership team for Alexa’s Trust & Safety organization, where she pioneered privacy-by-design approaches and responsible AI practices for large-scale conversational systems. Her efforts included overseeing deep learning models that expanded across global customer bases while adhering to strict standards for safety, governance, and user trust. She collaborated closely with legal, compliance, and engineering leaders to ensure the operationalization of AI is responsible and scalable.
At Virtus, Noelani manages product strategy and day-to-day operations, ensuring the platform is built with responsibility, scales effectively, and is well-positioned to support athletes, coaches, and institutions with clarity, compliance, and long-term resilience. She holds a BA & MBA from New York University.
Zaid Marji, CTO
Zaid is a technology leader and systems architect with over 20 years of experience in building and scaling data-driven platforms within enterprise and high-growth environments. His expertise spans senior technology and architecture roles at notable organizations such as Amazon, Moody’s, and Alter Domus, where he managed large-scale systems operating in complex, regulated, and data-intensive domains that are crucial for athlete development and career growth within the sports ecosystem.
He has successfully led the development of products that have generated over $100M in revenue and is the founder of LoomLab.io, a venture studio dedicated to creating AI-native products and intelligent software platforms. Zaid specializes in designing resilient, scalable architectures that support long-term growth and enable teams to adopt AI with clarity, steering clear of unnecessary hype.
At Virtus, Zaid leads platform architecture and technical strategy, ensuring the system can scale effectively across sports, users, and data types. His focus encompasses security, cost-efficient infrastructure, and laying the groundwork for future AI-driven capabilities, including predictive analytics and talent intelligence. He holds a BS in Computer Science from SUNY Polytechnic Institute.